# Image Creator

The **Image Creator** in Oz lets you generate professional, lifelike, and cinematic images fast using either pure text prompts or your own reference images. It’s built for marketers, designers, and creators who need high-quality visuals (product shots, illustrations, logos, sketches, or composites) without a photoshoot or design team.

{% embed url="<https://youtu.be/jtZ1JrFVFtY>" %}

Here's the flow — simple and powerful:

1. **Choose or Upload Images (optional)**
   * Pick one or more images from your **Media Library** (Oz will surface products and assets it scraped from your site) or upload new files.
   * You can pre-edit any selected image using AI tools (upscale, background removal, recolor, add/remove elements, retouch, etc.). This step is optional — add as many reference images as you like to guide the model.
2. **Write Your Prompt**
   * Describe exactly what you want: style, mood, camera angle, lighting, background, and purpose (e.g., social post, product listing, banner). The more specific, the better.
   * You can combine text and reference images so the AI preserves brand details like logos and labels while applying the requested styling.
3. **Select Quantity & Quality**
   * Choose how many images to generate and the mix of quality levels (e.g., 1–3 high-quality renders plus several faster standard variants).
4. **Generate**
   * Hit **Generate** and Oz produces your images based on the prompt, selected references, and model settings.
5. **Edit in the Image Editor**
   * Generated images open automatically in the **Oz Image Editor**, where you can:
     * Apply additional AI edits (targeted changes, masks, style transfer)
     * Resize, crop, or add text and overlays
     * Swap elements, replace backgrounds, or refine details
   * When ready, **download** the final images or **post directly** to your connected social channels.

Use cases this supports: product photography, realistic lifestyle shots, illustrative art, logos & icons, stickers, editorial sketches, composites, 360-view consistency, and more.

#### Prompt Examples & Use Cases

* **Artistic Sketch:** “Da Vinci-style anatomical sketch of a Monarch butterfly on textured parchment.”
* **Realistic Photography:** “Photorealistic close-up portrait captured with an 85mm lens, golden-hour lighting.”
* **Product Shot:** “Studio-lit, matte-black ceramic mug on polished concrete, 45° angle.”
* **Sticker/Icon:** “Kawaii red panda sticker with transparent background, bold outlines.”
* **Compositing / Targeted Edit:** Provide multiple images and ask the model to place a dress from image A onto the model in image B, preserving lighting.

#### Quick Best Practices

* **Be specific:** describe materials, lighting, camera angles, and exact text or logo placement.
* **Give context:** tell the model what the image will be used for (ad, hero banner, thumbnail).
* **Iterate:** refine the result conversationally — small prompt tweaks produce big improvements.
* **One step at a time:** for complex scenes, describe the sequence (foreground, subject, background).
* **Preserve details:** explicitly state which elements must remain unchanged (faces, logos, labels).
