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Brand DNA is where you teach HeyOz who your brand is. Fill it in once and every piece of content you generate reflects your voice, your visuals, and your audience.

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How to Set Up Your Brand DNA

This guide walks you through each step. Step 1: Open the Content Studio Log in to your HeyOz account and open the Content Studio from the main dashboard. Step 2: Go to Brand DNA Scroll down to the Brand section and click on Brand DNA. This opens your brand profile. Step 3: Fill In Your Brand Info Add your brand information, or update what is already there. This is the foundation every other section builds on. Step 4: Add Your Website and Description Enter your website address and write a short brand description. Keep the description clear and specific. Say what you sell and who you sell it to. Step 5: List Your USPs Add your unique selling points as bullet points. One idea per bullet. These are the reasons a buyer picks you over a competitor, so be direct about them. Step 6: Set Your Visual Identity Go to Visual Identity and add your do’s and don’ts. Spell out the visual choices that fit your brand and the ones that never do. Step 7: Define Your Tone of Voice Add guidelines for how your brand sounds. Describe the tone you want across your content and the tone you want to avoid. Step 8: Add Good and Bad Examples Include a few examples of copy that sounds like your brand and a few that do not. Examples teach faster than descriptions. Step 9: Build Your Target Audience Move to the Target Audience (ICP) section. This is where you define who your content is speaking to. Step 10: Customize Your ICP Click the Add button to customize your ideal customer profile. Fill in the details that shape how your content gets written.

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Tips

  • Fill in every section. The more HeyOz knows about your brand, the closer your output lands on the first try.
  • Write USPs that a competitor could not copy word for word. Specific beats generic.
  • Use real examples in your tone of voice section. Pull a line from your best-performing ad and a line you would never run.
  • Update your Brand DNA when your positioning shifts. Stale brand info produces stale content.
  • Add more than one ICP if you sell to different audiences. Each profile changes how your content reads.