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Brand DNA is where HeyOz stores everything it knows about your brand. Every ad you generate reads from it. The more complete it is, the closer your ads land to the way your brand actually looks and sounds. Setup takes a few minutes and you only do it once. Step 1: Open Brand DNA In the left sidebar, find the STRATEGY section and click Brand DNA. The page opens on the Brand Info tab. Four tabs run across the top: Brand Info, Visual Identity, Voice and Tone, and Target Audience (ICPs). Work through them from left to right. Step 2: Enter your brand name Type the name exactly as your customers see it on your packaging, your store, and your social profiles. HeyOz uses this name in ad copy, so spelling and capitalization matter. Step 3: Write your brand description Describe what you sell, who you sell it to, and what makes your product different from the cheaper version of it. Two or three sentences is enough. Name your materials, your patented features, and your subscription or delivery model if you have one. Skip the slogans. Concrete details give the ad generator something real to work with. Step 4: Add your website Paste the full URL of your store, including the https:// prefix. This gives HeyOz a live source for your products and visuals. Step 5: Choose your brand type Open the Brand Type dropdown and pick the option that matches how you sell. E-Commerce is the right choice if you sell physical products through an online store. Step 6: Tag your brand categories Click + Add under Brand category and select every category your products belong to. You can add more than one. Fashion and Clothing alongside Online Marketplace is a normal pairing for a DTC apparel brand. Click the X on any tag to remove it. Step 7: Set your languages and regions Click + Add under Language and Region and select the language you sell in, then every country you ship to or advertise in. Each entry has a dropdown arrow for adjusting the selection. Add every market you serve. HeyOz uses this list to match your ads to local audiences. Step 8: List your unique selling points Click + Add and write one selling point per line. Keep each one to a single sentence and make it specific. “Singapore patented pocket design for extra support and space” beats “high quality underwear.” Cover your patented features, your materials, your subscription service, and your guarantee. Five strong points work better than ten vague ones. Step 9: Move through the remaining tabs [Visual Identity steps pending]
[Voice and Tone steps pending]
[Target Audience (ICPs) steps pending] Tips
  • The banner at the top of the page is there for a reason. Every ad you make reads from Brand DNA, so update it whenever you launch a product line, enter a new market, or change your positioning.
  • Write your description and selling points the way you would explain the product to a friend, not the way you would write a press release. Plain language produces better ads.
  • Add regions you plan to enter, not just the ones you already sell in. It saves a return trip when you launch there.
  • If your ads come back sounding generic, the fix is almost always a thin Brand DNA. Go back and add detail.