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Competitor tracking shows you the ads your competitors are running right now, collected in one place. Use it to see which hooks are working in your category before you spend money finding out yourself. Setup takes about a minute per competitor. Step 1: Open the Competitors Page Sign in to HeyOz. In the left sidebar, look under Strategy and select Competitors. Step 2: Find Your Competitors HeyOz suggests competitors for you based on your brand and product category. Review the list. You can also search for a specific brand by name if the one you want is not there. Step 3: Start Tracking Pick a competitor from the list and select Start Tracking. HeyOz begins collecting the ads that brand is running. Step 4: Review Their Ads Open the competitor to see their ads in one feed. Look at the hooks they lead with, the formats they run, and the products they push hardest. Step 5: Add More Competitors Repeat these steps for every brand you want to watch. Tracking several competitors at once shows you the patterns your whole category is following, not just one brand’s approach. Tips
  • Track direct competitors first. Brands selling the same product to the same buyer give you the most useful signal.
  • Look for ads a competitor has been running for a long time. A brand does not keep paying for an ad that is not working.
  • Watch what repeats across several competitors. If three brands in your category all lead with the same angle, that angle is converting.
  • Use what you find as a starting point, not a template. Take the structure, then build your own version in the Ad Studio.