Static Ads - HeyOz Docs

How to Get There

Click “Content Studio” in the left menu, then select “Static Ad” from the format options.

Step 1: Select Your Ad Dimensions

The first screen asks you to choose the dimensions for your ad. Available aspect ratios are: 1:1, 2:3, 3:2, 3:4, 4:3, 4:5, 5:4, 9:16, 16:9, 21:9 Pick the one that fits your platform. Square (1:1) works for Instagram feed, 9:16 for Stories and TikTok, 16:9 for Facebook covers or banners. Click “Continue.”

Step 2: Select Your Ad Goals

Choose one or more goals for your static ad. The options visible on screen include:

Drive Sales (action-oriented ads)
Stop the Scroll (attention-grabbing formats)
Transformation (shows the benefit or result)
Feature Spotlight (highlights what makes the product stand out)
Product Hero (premium product-focused presentation)

Click “View all goals” to see additional options beyond the ones shown by default. You can select more than one goal. Each goal you select counts toward the total number of ad variations generated, so the more goals you pick, the more ads you get. Click “Continue.”

Step 3: Add Details and Generate

This screen has a few fields to fill in before generating: Additional Visual Direction (Optional): Describe any specific visual style you want. For example: “Use bold typography and vibrant colors” or “Focus on minimalist design.” This helps shape how the ads look beyond the goal selection. CTA: Enter the call-to-action text you want on the ad, such as “Shop Now” or “Learn More.” Advanced Options: Click this if you need to adjust anything further before generating. Model Quality: Choose between “Pro” (highest quality) and “Standard” (faster and more token-efficient). Standard is labeled as new. Variations to Generate: Select how many variations you want per goal: 1, 2, 4, or 6. The total number of ads generated is variations multiplied by the number of goals you selected. This is shown as “Total Goals” next to the generate button. When everything looks right, click “Create Ads.”

Step 4: Review Your Generated Ads

HeyOz redirects you to My Creations. You’ll see a notification at the bottom of the screen confirming your ads are being generated. The new creations will appear at the top of the list with a “Processing” status and a progress percentage. Once complete, click on any ad to open the preview panel.

Step 5: Edit, Post, or Download

From the preview panel you can:

Open Image Editor to adjust colors, reposition elements, edit text, or apply further edits
Open Canvas Editor for layout-level changes
Animate Creation to turn the static ad into a short animated clip
Translate Ad to adapt the copy for a different language
Post Now to publish directly to your connected social accounts
Download to save the file locally
Delete to remove it from your creations

Each ad variation generated from the same session appears as a separate card in My Creations, named by product and goal (for example, “Still Mountain Water - Drive Sales” and “Still Mountain Water - Stop the Scroll”).

Tips for Better Results

Generate multiple variations and compare them before editing. The layouts and compositions differ across each one, so it’s worth seeing all of them before committing to edits.
Use the Additional Visual Direction field to steer the style. Even a short note like “dark background, bold white text” makes a noticeable difference.
After generating, spend a few minutes in the Image Editor fine-tuning colors and text to match your brand. The generated output gives you a strong starting point, not necessarily a final one.

Static ads work well for performance marketing campaigns, product launches, seasonal promotions, and landing page visuals.