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How to Get There

From the Home page, scroll down to CREATE ADS and click “Static Ad.” You can also open “Ad Studio” from the left menu under CREATION and pick Static Ads from the format list. Before you start, check the brand selector at the top of the left menu. Everything you generate pulls from the brand shown there, so switch brands first if you manage more than one account.

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Step 1: Select Your Product

Two slots sit to the right of the prompt bar: PRODUCT and TEMPLATE. Click the ”+” on PRODUCT and choose the product this ad is for. The list pulls from the products HeyOz built during onboarding, which you can review or edit under “Products” in the left menu. Selecting a product hands the ad your real product images, name, description, and benefits, so the output uses your actual packaging and labels instead of a generic stand-in. If the product you want is not listed, add it under Products first, then come back.

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Step 2: Add a Template (Optional)

Click the ”+” on TEMPLATE to build your ad on top of an existing layout. Templates are ad structures that already work. The layout, text placement, and composition stay fixed while your product and copy swap in. Browse the full set under “Templates” in the left menu. Skip this step if you want the model to compose the ad from scratch.

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Step 3: Describe Your Ad

Click into the “Describe your ad” field and write what you want. The more specific you are, the less you will have to regenerate. Worth naming in your prompt:
  • The setting (studio backdrop, beach, city street, flat lay)
  • Lighting and mood (hard shadow, soft daylight, neon)
  • The headline or offer text you want printed on the creative
  • Typography style (bold condensed caps, handwritten script)
  • Colors that match your brand
A few prompts that work well:
  • “3 for $33 bundle offer, three pairs of patterned socks on dark sand, bold red headline across the top, sunset light.”
  • “Studio product poster on a seamless grey backdrop, hard directional light, large white sans-serif headline reading SHOP THE DROP.”
  • “Lifestyle shot of the product on a kitchen counter, morning window light, soft shadows, small price badge in the bottom corner.”
Use the ”+” button to the left of the field to attach a reference image if you have one in mind.

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Step 4: Set Your Ad Goals

Click “Ad Goals” below the prompt field to tell the model what the ad has to do. The goal shapes the layout, the copy angle, and how prominent the product is. The options include:
  • Drive Sales: direct, offer-led creative built around a clear action
  • Stop the Scroll: high-contrast, attention-first ads for cold audiences
  • Transformation: before-and-after framing that shows the result
  • Feature Spotlight: calls out one specific feature or benefit
  • Product Hero: clean, premium presentation with the product front and center
You can pick more than one. Each goal produces its own set of ads, so three goals at two variations each returns six ads in one run.

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Step 5: Choose Your Image Model

The model selector sits below the prompt field. “GPT Image 2.5 Flare” is the default, and it handles sharper detail and faster generation than earlier versions. Click it to switch. Different models suit different jobs: some hold text and typography more reliably, others are stronger on photographic realism. If your first batch renders the headline badly, switching models is usually the fastest fix.

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Step 6: Adjust the Advanced Settings

Click the sliders icon next to Ad Goals to open the rest of the controls before you generate. This is where you set:
  • Aspect ratio: match it to the placement. 1:1 for Instagram feed, 4:5 for feed ads that take up more vertical space, 9:16 for Stories, Reels, and TikTok, 16:9 for banners and covers.
  • Variations: how many versions to generate per goal.
  • Output quality: higher settings cost more credits per image and take longer to render.
Leave these alone for a quick first pass. The defaults work for most ads.

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Step 7: Generate and Review

Click “Generate.” The number beside the sparkle icon on the button is the credit cost for the run, so check it first if you are watching your balance. Finished ads appear under “Recents” on the Static Ads screen. Click “See more” to open the full set. Everything you generate is saved to “Assets” in the left menu, so you can pull an ad back later or feed it into another format without regenerating it. From there you can download the ad, run the same prompt against a different goal, or use the result as the reference for a new version.

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Tips for Better Results

  • Name the offer, not just the product. “3 for $33 bundle” gives the model a layout to build around. “Nice sock ad” does not.
  • Write the headline yourself. If you want exact words on the creative, put them in quotes in your prompt. Left alone, the model writes its own copy.
  • Generate in batches, then cut. Two or three variations per goal gives you something to compare. One rarely lands on the first try.
  • Fix your product data first. The ad is only as accurate as the product profile behind it. A thin description under Products produces thin ads.
  • Keep on-image text short. Headlines under six words render cleanly. Long copy comes out garbled.
  • Save what works. Once an ad performs, reuse its layout from Templates for your next product.