# ASMR

The **ASMR** Format in HeyOz's **Video Effects** category lets you create soothing, sensory-rich product videos featuring AI-generated avatars or models interacting with your product in true ASMR style. This format is perfect for beauty, skincare, gadgets, lifestyle brands, and any product that benefits from close-up, calming, tactile presentation.

{% @arcade/embed flowId="yAb0D84fbsxvynvPAoQR" url="<https://app.arcade.software/share/yAb0D84fbsxvynvPAoQR>" %}

Here’s how it works:

1. **Select an ASMR Avatar/Model** – Choose a character from HeyOz's **Avatar Library**, each available in different styles, looks, and personalities. These avatars are designed with natural hand movements and realistic expressions suitable for ASMR-style content.
2. **Choose or Upload Your Product** – Select a product from your **Media Library** or upload a new one. HeyOz automatically prepares it for ASMR interaction.
3. **Generate the ASMR Scene** – With one click, HeyOz creates a calming ASMR video where the avatar:
   * Holds your product close to the camera
   * Gently rotates or tilts it
   * Traces fingers along the surface
   * Taps softly or applies light pressure to produce subtle ASMR cues
   * Leans in and whispers a short line for extra immersion
4. **Customize Video Settings** – Select format (portrait, landscape, or square) and resolution before generating for full platform compatibility.

After generation, the video opens in the **HeyOz Video Editor**, where you can:

* Adjust duration and pacing
* Update text overlays or add captions
* Replace audio or add additional sound layers
* Incorporate more images, clips, or transitions

Once you're satisfied, you can **download the ASMR video** or **post it directly** to your connected social media channels.

The ASMR Format delivers intimate, sensory-driven content that enhances product appeal, boosts engagement, and creates a deeply immersive viewing experience all powered by AI.