Product in Hand
The Product in Hand format allows you to create realistic, high-quality images where AI-generated human hands naturally hold your product. This format is ideal for close-up product shots, lifestyle visuals, and minimal ad creatives where the focus is on texture, scale, and usability.
How It Works
Step 1: Select Product in Hand Format
From Content Studio, select Product in Hand to begin creating hand-held product visuals.
Step 2: Choose a Hand Model
Browse through the Hand Library, featuring hands of different:
Ethnicities and skin tones
Genders
Angles and postures (grip, open palm, presentation pose, etc.)
Select the hand style that best fits your product and brand aesthetic, then click Next.
Step 3: Upload or Select Your Product
Upload your product image or choose one from the Media Library. The Media Library contains:
Product images scraped during onboarding
Previously uploaded brand assets
You can also edit your product image using AI tools such as background removal, color correction, or upscaling if needed.
Step 4: Position and Adjust
Once the product is selected, you can:
Resize the product
Reposition it naturally within the hand
Adjust placement for realism and balance
Step 5: Generate Image
Click Generate, and within a few seconds, Oz creates a single ultra-realistic image showing your product naturally held in the selected hand pose.
If needed, you can regenerate to explore different variations.
Step 6: Edit or Save
The generated image opens in the Image Editor, where you can:
Fine-tune colors and lighting
Crop or resize
Add text or branding
Apply AI edits
Once satisfied, save the image or use it directly in your marketing campaigns.
Best Use Cases
eCommerce product images
Skincare and beauty product ads
Supplements and wellness branding
Minimalist social media creatives
App, website, and landing page visuals
The Product in Hand format helps you create clean, trustworthy, and visually engaging product imagery — without photographers, models, or studio setups.
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